Learn from the success stories of Chinese tech companies entering the Japanese market! Tips for Japanese companies
Learn from the success stories of Chinese tech companies entering the Japanese market! Tips for Japanese companies
In recent years, Chinese tech companies have achieved remarkable success in the Japanese market, thanks to tailored strategies, high-quality products, leveraging Chinese influence, and technological innovation .
Japanese companies can also learn from these success stories and use them to expand globally and improve their domestic competitiveness. Let's take a look at some specific success stories from each industry.
Gaming industry: Thoroughly adapting to Japan and pursuing high quality!
Company Name (Chinese):
1 [Shanghai Mihoyo Technology Co., Ltd.] URL: https://www.mihoyo.com/
2 [NetEase Games] URL: https://game.163.com/
Key success factors:
1. Thorough localization : Characters, story, and design are adjusted to suit Japanese culture and tastes. Japanese support, Japanese voice actors, and Japanese-style events are a given!
· Examples : Genshin Impact (miHoYo) , Knives Out (NetEase)
2. Continuing high-quality content : Regular updates to keep you entertained. Beautiful graphics, a gripping story, and player interaction are also important!
· Example : Genshin Impact (miHoYo)
3. Collaboration with Japanese brands : Collaboration with Japanese anime and games has increased their popularity!
· Example : Genshin Impact (miHoYo)
Tips for Japanese companies :
· When expanding overseas, it is important to thoroughly understand the local culture and needs and adapt your products and services to them!
· Maintain quality and constantly improve! Updates to increase customer satisfaction and repeat customers!
· Expand your brand awareness and market share through strategic alliances with other companies!
Products of Shanghai Microwave Technology Co., Ltd.:
· Genshin : https://genshin.hoyoverse.com/
· "Collapse: Star Rail" : https://hsr.hoyoverse.com/ja-jp
NetEase Games Products
· "Knives Out" : https://www.knivesout.jp/
· “Onmyoji” : https://onmyojigame.jp/
New energy automobile industry: High quality , low prices, and experience are the focus!
Company name (Chinese): BYD URL: https://byd.co.jp/byd-auto/
Key success factors :
1. High quality and low price : high-performance battery, long range, and an attractive price!
2. Experience Stores : We will set up experience stores in major cities to give customers the opportunity to actually experience the products!
3. Marketing tailored to Japan : Create a sense of familiarity with advertisements and events that are tailored to Japanese culture and customs!
Tips for Japanese companies :
· Strengthen your competitiveness with high-quality, price-competitive products!
· By providing a place where customers can experience the product, we can increase customer trust in the brand and their satisfaction!
· Deepen bonds with consumers through marketing that adapts to local culture!
Product URL:
· BYD SEALION 7: https://byd.co.jp/e-life/campaign/sealion7-special2025/
Cosmetics industry: Taking advantage of Chinese characteristics and fusing online and offline!
Company name (Chinese): Florasis URL: https://www.huaxizi.cn/
Key success factors :
1. Chinese design : A fusion of traditional Chinese design and modern functionality!
2. Online and offline integration : Provide a convenient and enjoyable shopping experience on both the e-commerce site and in-store!
3. Social media marketing : Increase awareness by collaborating with influencers and utilizing user posts!
Tips for Japanese companies :
· Differentiate yourself from other companies by developing products that incorporate your own country's culture!
· We offer a variety of purchasing methods across both online and offline channels!
· Strengthen your SNS marketing and communicate directly with consumers!
Product URL:
· Blooming Rouge Love Lock Lipstick : https://jp.florasis.com/products/blooming-rouge-love-lock-lipstick-1?gad_source=1&gclid=Cj0KCQjwtJ6_BhDWARIsAGanmKeWSFk4Gnzi6LuKCR_Dq8VwhJoxcuk7Amq4OW7X0jesGqg3xN8nH4waAnCTEALw_wcB
· Florasis Hundred Birds and Phoenix Eyeshadow Palette : https://jp.florasis.com/collections/eyeshadow?gad_source=1&gclid=Cj0KCQjwtJ6_BhDWARIsAGanmKfPMGYSwPKUHbpCTB_hpzMsvGlwgmZE1glUTlMA7Hal0uQt_lmx6FIaAmUOEALw_wcB
Smart Hardware Industry: Innovative Products and Great Service!
Company name (Chinese): Anker】 https://www.anker.com.cn/
Key success factors :
1. Innovative Products : Developing convenient products that meet the needs of the Japanese market one after another!
2. Great service : fast customer support and comprehensive warranty!
3. Diverse sales channels : Utilizing both e-commerce sites and physical stores, you can buy anywhere!
Tips for Japanese companies :
· Stay competitive with innovative products that meet market needs!
· Improve not only product quality but also service quality to increase customer satisfaction!
· Reach more people with our products through a variety of sales channels!
Product URL:
· Anker mobile battery : https://www.ankerjapan.com/collections/mobilebattery?srsltid=AfmBOooqHK4BUJ1bKgm_7C-csAvR2WmG8ridyCSix1RELcPzGhS9Cc3k
Summary: What we can learn from the success of Chinese tech companies
The success of Chinese tech companies in the Japanese market Thorough localization for the Japanese market, Providing high-quality products and services, Product development that utilizes our own culture, Innovative technology, Utilizing various sales channels is the key.
Japanese companies should also take these points into consideration and aim for further growth in both domestic and international markets!