Chinese Corporate Globalization Report: TCL Case Study [Chinese PDF]

[Report Purpose]

As global markets become increasingly complex and anti-globalization trends gain momentum, the traditional business expansion model based on low cost is no longer viable.

Chinese companies face many challenges, including geopolitical risks, trade barriers, and compliance, and must find a new balance between global integration and local responsiveness . Therefore, a "global collaboration strategy" has become an important guideline for Chinese companies expanding overseas.

As a pioneer in the globalization of Chinese companies, TCL has combined the integration of global resources with local market response through the " glocalization " model, significantly improving its operational efficiency and market adaptability. This model not only helps TCL navigate the complex global market, but also creates jobs in the countries where it operates, promoting the development of local industries and embodying the idea of mutual development between the company and the host country. This model provides valuable experience for other Chinese companies in today's complex international environment.

Based on the case study of TCL's globalization and interviews with third-party experts, this report analyzes the implementation and results of its glocalization strategy, examining how TCL has balanced global integration with local responsiveness to achieve a win-win for both the company and the places where it operates.

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